Marketing

Marketing Pdf

Marketing

Author:

Publisher: SAGE

ISBN: 1529737273

Genre: Business & Economics

Page: 560

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Book Summary: This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow you to explore topics in more detail and content to encourage relating theory to practice. Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn, the 5th edition demystifies key technologies and terminology, demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice. The new edition has been fully updated to include: New case studies and examples, offering truly global perspectives. Even more content on digital marketing integrated throughout, including key issues such as social media, mobile marketing, co-creation and cutting-edge theory. A new and fully streamlined companion website, featuring a range of resources for students and lecturers. Focus boxes throughout the text such as Global, Research, B2B and Ethical - all with a greater emphasis on digital communication - reinforce key marketing trends and relate theory to practice. Each chapter also ends with a case study revolving around topics, issues and companies that students can relate to. The new edition comes packed with features that can be used in class or for self-directed study.


Marketing Management in Turkey

Marketing Management in Turkey Pdf

Marketing Management in Turkey

Author: Selcen Ozturkcan,Elif Yolbulan Okan

Publisher: Emerald Group Publishing

ISBN: 1787145573

Genre: Business & Economics

Page: 480

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Book Summary: Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.


Principles of Strategic Planning

Principles of Strategic Planning Pdf

Principles of Strategic Planning

Author: IntroBooks Team

Publisher: IntroBooks

ISBN:

Genre: Business & Economics

Page: 25

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Book Summary: What is the most important step in getting a procedure or plan to work? Is it getting the resources? Finding the right people for the jobs? While the challenge can differ from one person to another, planning is the most important part in ensuring those challenges won’t get in the way. And it’s not as simple as telling everyone what goals you have and what you want to do. By committing to strategic planning, you are telling each individual what roles they have, what should be their priorities and how much is spent to achieve those goals. By thoroughly thinking and articulating how you and everyone else’s roles from one step to another in reaching those goals, you are preparing the team to success.


Marketing 4.0

Marketing 4.0 Pdf

Marketing 4.0

Author: Philip Kotler,Hermawan Kartajaya,Iwan Setiawan

Publisher: John Wiley & Sons

ISBN: 1119341140

Genre: Business & Economics

Page: 208

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Book Summary: Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.