The Strategy of Desire

The Strategy of Desire Pdf

The Strategy of Desire

Author: ,

Publisher: Transaction Publishers

ISBN: 9781412839228

Genre: Social Science

Page: 314

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Book Summary: Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction. As an author and corporate adviser, he used psychoanalytic theory and depth interviewing to uncover unconsciously held attitudes and beliefs. He goal was to help explain why people act the way they do and how positive behavioral change might be achieved. In The Strategy of Desire, Dichter both counters the argument that motivational research amounts to manipulation, and shows how the understanding and modification of human behavior is necessary for progress. Dichter's survey and analysis of behavior ranges widely. He examines everyday matters of product choice, as well as such broad civic issues as voter participation, religious toleration, and racial understanding. He shows that in order to achieve socially constructive goals, it is necessary to move beyond theological exhortation, which takes an unrealistic view of human morality, as well as beyond the limits of empirically oriented social science research, which only deals in appearances. Dichter sees human action as rooted in irrational and often unconscious motivation, which can usually be uncovered if the correct approach is used. In his consumer research, he analyzes the nonutilitarian importance of objects in everyday life, as well as how products and materials become bound with emotional resonance or acquire different meanings from different contexts or points of view. Dichter shows that success depends on the satisfaction of desires and a movement beyond the ethic of work and saving. Arguing that in an increasingly technological world, progress and social harmony are materially based, he advocates a morality of the good life in which prosperity and leisure lead to greater human self-assurance in the face of change. First published in 1960, The Strategy of Desire is especially timely in the age of the Internet and ever-increasing effect of sophisticated computer technology on consumer culture. Ernest Dichter (1907-1991) was consulting psychologist for the Columbia Broadcasting System from 1943 to 1946, president of the Institute for Motivational Research, and founder of Ernest Dichter Associates International. His books include, The Psychology of Everyday Life, Handbook of Consumer Motivation, Motivating Human Behavior, and The Naked Manager. Arthur Asa Berger is professor of broadcast and electronic communication arts at San Francisco State University.


Land of Desire

Land of Desire Pdf

Land of Desire

Author: William R. Leach

Publisher: Vintage

ISBN: 0307761142

Genre: History

Page: 560

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Book Summary: This monumental work of cultural history was nominated for a National Book Award. It chronicles America's transformation, beginning in 1880, into a nation of consumers, devoted to a cult of comfort, bodily well-being, and endless acquisition. 24 pages of photos.


The Constraints of Desire

The Constraints of Desire Pdf

The Constraints of Desire

Author: John J. Winkler

Publisher: Routledge

ISBN: 1134975805

Genre: History

Page: 282

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Book Summary: For centuries, classical scholars have intensely debated the "position of women" in classical Athens. Did women have a vast but informal power, or were they little better than slaves? Using methods developed from feminist anthropology, Winkler steps back from this narrowly framed question and puts it in the larger context of how sex and gender in ancient Greece were culturally constructed. His innovative approach uncovers the very real possibilities for female autonomy that existed in Greek society.


On Desire

On Desire Pdf

On Desire

Author: William B. Irvine

Publisher: Oxford University Press

ISBN: 9780195345971

Genre: Psychology

Page: 336

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Book Summary: A married person falls deeply in love with someone else. A man of average income feels he cannot be truly happy unless he owns an expensive luxury car. A dieter has an irresistible craving for ice cream. Desires often come to us unbidden and unwanted, and they can have a dramatic impact, sometimes changing the course of our lives. In On Desire, William B. Irvine takes us on a wide-ranging tour of our impulses, wants, and needs, showing us where these feelings come from and how we can try to rein them in. Spicing his account with engaging observations by writers like Seneca, Tolstoy, and Freud, Irvine considers the teachings of Buddhists, Hindus, the Amish, Shakers, and Catholic saints, as well as those of ancient Greek and Roman and modern European philosophers. Irvine also looks at what modern science can tell us about desire--such as what happens in the brain when we desire something and how animals evolved particular desires--and he advances a new theory about how desire itself evolved. Irvine also suggests that at the same time that we gained the ability to desire, we were "programmed" to find some things more desirable than others. Irvine concludes that the best way to attain lasting happiness is not to change the world around us or our place in it, but to change ourselves. If we can convince ourselves to want what we already have, we can dramatically enhance our happiness. Brimming with wisdom and practical advice, On Desire offers a thoughtful approach to controlling unwanted passions and attaining a more meaningful life.


The Ride: Burning Desire #1 (of 5)

The Ride: Burning Desire #1 (of 5) Pdf

The Ride: Burning Desire #1 (of 5)

Author: Doug Wagner

Publisher: Image Comics

ISBN:

Genre: Comics & Graphic Novels

Page: 32

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Book Summary: THE RIDE celebrates its 15th anniversary with a five-part story from the award-winning team of PLASTIC, plus a special backup feature from ADAM HUGHES! After serving a hard 15 years in prison on a murder plea, former Atlanta P.D. detective Samantha Vega now makes her living as a bouncer at an exotic dance club. But life on the outside isn't easy, especially when enemies have scores to settle


Desire

Desire Pdf

Desire

Author: John Eldredge

Publisher: Thomas Nelson

ISBN: 141856978X

Genre: Religion

Page: 240

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Book Summary: Can we find a life filled with passion, without being overwhelmed by it? In this groundbreaking book, John Eldredge invites readers to acknowledge the significance of desire, abandon resignation, and embark on an adventure he calls “our heart’s most important journey.” Eldredge writes, “There is a secret set within each of our hearts. It is the desire for life as it was meant to be.” Yet how do we uncover our desires and learn to decipher them? As Eldredge says, “We all share the same dilemma—we long for life and we’re not sure where to find it. We wonder if we ever do find it, can we make it last? . . . We must journey to find the life we prize. And the guide we have been given is the desire set deep within, the desire we often overlook or mistake for something else or even choose to ignore. The greatest human tragedy is to give up the search.” Many good people have been told that the path to a holy life requires us to kill our hearts’ desires. And call it sanctification. But in this re-release of one of Eldredge’s most inspiring works, we discover that God is the author of our deepest desires. He has given us desire, and he loves to fulfill our hearts’ desires. For as the Psalms declare, “Delight yourself in the Lord, and he will give you the desires of your heart” (37:4). God is calling to you through the desires of your heart. How you respond will set the course for the rest of your life. “[Desire] is a profound and winsome call to walk into the heart of God and hear Him sing to your soul about His love. In a world of frenzy and clamor about desire, we often miss the ache that lifts our face to look into His eyes. This book will stir your heart and invite you to know the one desire that captures all passion for His purpose. Drink in this work, and your life will not be the same.” Dan Allender, Author, The Healing Path


Desire Lines

Desire Lines Pdf

Desire Lines

Author: Jack Gantos

Publisher: Farrar, Straus and Giroux (BYR)

ISBN: 1466824069

Genre: Young Adult Fiction

Page: 144

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Book Summary: When sixteen-year-old Walker gets caught up in a witch-hunt against homosexuals, he is left to stand by and watch as a tragedy unfolds.


Desire

Desire Pdf

Desire

Author: Timo Airaksinen,Wojciech W. Gasparski

Publisher: Transaction Publishers

ISBN: 1412863546

Genre: Philosophy

Page: 264

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Book Summary: Desire is a rich term meaning wish and want, willingness and relish, appetite and lust. This volume is an effort to analyze the concept of desire and its different practical contexts from a morally philosophic point of view. By analyzing multiple definitions and studying underlying motivations, the authors offer a variety of explanations and interpretations. The volume consists of three main parts. The first part, “Desire and Practice,” examines desire as a mental state that seeks personal satisfaction. The second part of the volume, “Desire and Moral Life,” explores social, cultural, and literary facets of desire. Finally, in the third part, “Business Ethics and Other Contexts,” the authors apply praxiological principles to the business world, examining the conflict between frugality and consumerist ideology, the role of intuition in decision-making, and the need for design education as the basis of effective planning. The contributors to this, the newest volume in Transaction’s Praxiology series, seek to explore desire in praxiological terms, with an eye toward the three E’s of praxiology: ethics, effectiveness, and efficiency. In doing so, they demonstrate that desire is central for practical activity in general and work in particular.


The Botany of Desire

The Botany of Desire Pdf

The Botany of Desire

Author: Michael Pollan

Publisher: Random House

ISBN: 1588360083

Genre: Nature

Page: 304

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Book Summary: The book that helped make Michael Pollan, the New York Times bestselling author of Cooked and The Omnivore’s Dilemma, one of the most trusted food experts in America In 1637, one Dutchman paid as much for a single tulip bulb as the going price of a town house in Amsterdam. Three and a half centuries later, Amsterdam is once again the mecca for people who care passionately about one particular plant—though this time the obsessions revolves around the intoxicating effects of marijuana rather than the visual beauty of the tulip. How could flowers, of all things, become such objects of desire that they can drive men to financial ruin? In The Botany of Desire, Michael Pollan argues that the answer lies at the heart of the intimately reciprocal relationship between people and plants. In telling the stories of four familiar plant species that are deeply woven into the fabric of our lives, Pollan illustrates how they evolved to satisfy humankinds’s most basic yearnings—and by doing so made themselves indispensable. For, just as we’ve benefited from these plants, the plants, in the grand co-evolutionary scheme that Pollan evokes so brilliantly, have done well by us. The sweetness of apples, for example, induced the early Americans to spread the species, giving the tree a whole new continent in which to blossom. So who is really domesticating whom? Weaving fascinating anecdotes and accessible science into gorgeous prose, Pollan takes us on an absorbing journey that will change the way we think about our place in nature.


The Fulfillment of All Desire

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The Fulfillment of All Desire

Author: Ralph Martin

Publisher: Emmaus Road Publishing

ISBN: 9781931018364

Genre: Religion

Page: 473

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Book Summary: Winner: Honorable Mention from the Catholic Press Association Ralph Martin, drawing upon the teaching of seven acknowledged "Spiritual Doctors" of the Church, presents an indepth study of the journey to God. This book provides encouragement and direction for the pilgrim who desires to know, love, and serve our Lord. Whether the reader is beginning the spiritual journey or has been traveling the road for many years, he will find a treasure of wisdom in The Fulfillment of All Desire. It is destined to be a modern classic on the spiritual life.


Desire

Desire Pdf

Desire

Author: Lisa Solod Warren

Publisher: Seal Press

ISBN: 1580054099

Genre: Social Science

Page: 280

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Book Summary: A captivating collection of essays, Desire delves headfirst into its subject matter and explores the complexity of desire with essays about the things women want, crave, lust after, and covet. An extraordinary group of writers tackle difficult and taboo subjects, from Debra Magpie Earling’s desire to hurt someone, to New York Times writer S. S. Fair’s less than diminishing sensual and sexual desire, despite her increasing age, to Julia Serano’s strong emotional impulse to be a woman before she decided to transition from male to female. Many of these essayists examine the feelings and experiences which surround the things they want but can’t—or shouldn’t—have. The reasons such desires are taboo are often personal and range from social conventions and religious teachings to more concrete laws and rules. Desire makes the private public and illuminates the rich and varied desires women have.


Dancing Fear and Desire

Dancing Fear and Desire Pdf

Dancing Fear and Desire

Author: Stavros Stavrou Karayanni

Publisher: Wilfrid Laurier Univ. Press

ISBN: 088920926X

Genre: Performing Arts

Page: 264

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Book Summary: Throughout centuries of European colonial domination, the bodies of Middle Eastern dancers, male and female, move sumptuously and seductively across the pages of Western travel journals, evoking desire and derision, admiration and disdain, allure and revulsion. This profound ambivalence forms the axis of an investigation into Middle Eastern dance—an investigation that extends to contemporary belly dance. Stavros Stavrou Karayanni, through historical investigation, theoretical analysis, and personal reflection, explores how Middle Eastern dance actively engages race, sex, and national identity. Close readings of colonial travel narratives, an examination of Oscar Wilde’s Salome, and analyses of treatises about Greek dance, reveal the intricate ways in which this controversial dance has been shaped by Eurocentric models that define and control identity performance.


Desire in Lingerie

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Desire in Lingerie

Author: Penelope Sky

Publisher: Penelope Sky

ISBN:

Genre: Fiction

Page: 350

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Book Summary:


Demon Summoned

Demon Summoned Pdf

Demon Summoned

Author: Skye Malone

Publisher: Wildflower Isle

ISBN: 1940617502

Genre: Fiction

Page: 250

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Book Summary: Demons have changed my life forever, though mostly they’ve just torn it apart. In the space of a week, I’ve become the target of the most powerful forces in the demon world and nearly lost my best friend to a madness that would have consumed her mind and soul. Even my own magical abilities are barely in my control. But when a strange man from a secret society of demons finds me, everything becomes even more complicated. He claims my life is in danger. He says he can help. His group holds the key to my identity, my history, and my place in the supernatural world. But he also brings me a warning: for my own safety, trust no one. Especially not Amar, the sexy and mysterious guy I’ve fallen for. ~ Previously published as Desire Me: Book Two of the Demon Guardians Series ~ The Demon Guardians Series #1 – Demon Touched #2 – Demon Summoned demon paranormal romance, demon urban fantasy, new adult paranormal romance, new adult urban fantasy, magic, vampires, succubus, werewolves


Desire

Desire Pdf

Desire

Author: Nicole Jordan

Publisher: Ballantine Books

ISBN: 0345449576

Genre: Fiction

Page: 432

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Book Summary: Seducing readers with her scorching sensuality and searing romance, bestselling author Nicole Jordan weaves her most tantalizing love story yet. . . . DESIRE A legendary lover and spymaster, the darkly sensual Earl of Wycliff eludes matrimony until a brush with death makes him yearn for a son to carry on his name. The moment Lucian spies the alluring Brynn Caldwell on a Cornish beach, he knows he has found the woman he wants for his bride. Brynn believes the notorious rake’s fascination with her is driven by a centuries-old curse that dooms the women of her family to tempt men–only to lead those they love to their death. Compelled by dire circumstances to marry Lucian, Brynn surrenders her body to his caresses but dares not give him her heart. Locked in a battle of wills with his bewitching wife, Lucian begins to suspect that Brynn is a traitor. Before long he finds himself lured into a web of danger and betrayal, where the price of winning his bride’s elusive heart may be his own life.


The Abject of Desire

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The Abject of Desire

Author: Konstanze Kutzbach,Monika Mueller

Publisher: Rodopi

ISBN: 9042022647

Genre: Literary Criticism

Page: 309

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Book Summary: The Abject of Desire approaches the aestheticization of the unaesthetic via a range of different topics and genres in twentieth-century Anglophone literature and culture. The “experience of disgust”, which Winfried Menninghaus describes as “an acute crisis of self-preservation”, is correlated with conceptualizations of gender in theories of the abject/abjection. In view of this general crisis of identity in the experience of disgust, the contributions to this volume discuss examples of the aestheticization of the unaesthetic in cultural representations and locate conceptual (re)codings of the body, gender, and identity with regard to the abject as an immediate and uncompromising experience on the one hand, and a social and political phenomenon on the other. Considering a variety of cultural narratives by writers as diverse as Samuel Delany, Sarah Schulman, Joyce Carol Oates, Leslie Marmon Silko, Paul Magrs, J. G. Ballard, Stevie Smith, T. C. Boyle, Joseph Conrad, Poppy Z. Brite, and Will Self, by film directors John Waters and Peter Greenaway, playwrights Girish Karnad and Mahesh Dattani, and “body artist” Gunter von Hagens, the contributors to this volume scrutinize different implications of the ambivalent concept of the abject/abjection.


Shakespeare, Cinema and Desire

Shakespeare, Cinema and Desire Pdf

Shakespeare, Cinema and Desire

Author: S. Ryle

Publisher: Springer

ISBN: 1137332069

Genre: Literary Criticism

Page: 253

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Book Summary: Shakespeare, Cinema and Desire explores the desires and the futures of Shakespeare's language and cinematographic adaptations of Shakespeare. Tracing ways that film offers us a rich new understanding of Shakespeare, it highlights issues such as media technology, mourning, loss, the voice, narrative territories and flows, sexuality and gender.


Desire Between Women in Caribbean Literature

Desire Between Women in Caribbean Literature Pdf

Desire Between Women in Caribbean Literature

Author: K. Valens

Publisher: Springer

ISBN: 1137337532

Genre: Literary Criticism

Page: 214

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Book Summary: Relations between women - like the branches and roots of the mangrove - twist around, across, and within others as they pervade Caribbean letters. Desire between Women in Caribbean Literature elucidates the place of desire between women in Caribbean letters, compelling readers to rethink how to read the structures and practices of sexuality.


The Politics of Desire

The Politics of Desire Pdf

The Politics of Desire

Author: Micaela Janan

Publisher: Univ of California Press

ISBN: 9780520924819

Genre: Literary Criticism

Page: 255

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Book Summary: Propertius (ca. 54 b.c.--ca. 2 b.c.) was a Roman poet who composed four compelling books of elegies in the chaotic years surrounding Rome's transition from republic to empire. The first three of these books revolve mostly around a tormented love affair with a woman called Cynthia. The fourth book of poetry rests on more diverse subject matter and is notoriously the most opaque and elusive. In The Politics of Desire, Micaela Janan radically reassesses Propertius' last elegies, using contemporary psychoanalytic theory to illuminate these challenging texts. Janan finds that the upheaval of Rome's transformation to empire corresponds to the intellectually unsettled conditions of our own time, so that contemporary methodologies offer an uncannily suitable approach for understanding Propertius. In particular, she uses the work of Jacques Lacan, since it provides the best conceptual tools for examining the relation between political crisis and the struggles of the self, a theme that resonates in these difficult elegies. This book expands our understanding of an important Roman poet, and its innovative and sophisticated methodological approach makes a substantial contribution to feminist and psychoanalytic criticism. In addition, Janan addresses elegy's relationship to larger cultural questions, and broadens our understanding of the social crisis affecting Rome during the early empire.


Psychoanalytic Accounts of Consuming Desire

Psychoanalytic Accounts of Consuming Desire Pdf

Psychoanalytic Accounts of Consuming Desire

Author: John Desmond

Publisher: Springer

ISBN: 1137289082

Genre: Business & Economics

Page: 293

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Book Summary: Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams, sexuality and hysteria. Discussion is widened to selectively include authors such as Melanie Klein and Jacques Lacan, and to include evaluation of current research.